Ford Born to Roll

As a continuation of Ford's Born to Roll campaign, we produced a series of vignettes showcasing women of color with talents in diverse fields. The emotionally charged casting call included a call for stories from female Ford owners who felt their cars empowered their journeys in living their dreams. Our biggest goal in creating these was to carry on the momentum of the previous year's anthem and showcase women of color in roles where they are often underrepresented.