Coke Summer

Coke Summer is the first Coca-cola project I was able to work on from pitch to full campaign execution. For summer 2017, Coca-cola really wanted to push it's ice cold intrinsic while keeping in line with its sexier Coke Carma aesthetic. After all, Coca-cola is the perfect refreshment on a sweltering summer day. 

The Pitch

Our first task was solving how we wanted to approach Ice Cold Coke and what innovations we would bring to the market. While working on the team pushing for an Ice Cold Coke to bridge both interpersonal and digital connectivity, I was able to explore new brand aesthetics as well as product innovations such as temperature sensitive bottles.

Georgia Green

What came to light from our tissue sessions was how overlooked the Georgia green intrinsic of a Coke bottle was as the color would give the brand something own able that would allow cold/ice nods. 

Tastes Great Ice Cold

Once a look was settled for the campaign, I was able to make the in-store and OOH elements for Coke Summer 2017. Through photography explorations and product hierarchies, we were able to complete a diversified summer pulse point catalog of elements.